Google Ads campaigns

Google Ads is an advertising system where the user pays per click (PPC). Relevant responsive ads are placed at the top of the search results when users search for products or services. The service also allows advertising on websites in the Google network, in Gmail email, on Google maps and applications, and in YouTube videos.

Ads allow targeting specific keywords, gender and age of users, their location and languages, and the devices used. In addition, you can adjust the bid of your ad depending on the budget. Selected keywords determine the bid, which evolves from the segment in which you do business, current interest in products and services, etc.

Using Google Ads, almost anyone who sells products or offers services can attract new customers. Whether you're a newcomer in craft production or an established company dealing with the sale of design products, with paid advertising we can reach the right people.

For each client, a different advertising campaign with a specific goal, which is set at the initial setup, is suitable. For example, a shopping campaign may be appropriate for a database e-shop, while a search campaign may be appropriate for a company that offers products in the industrial manufacturing sector.

The cost of paid advertising in Google Ads varies across different sectors. Typically, it ranges from a few cents to tens of EUR per click. The price also depends on your competition, who, like you, sets a maximum price per click (CPC) and competes with you in an auction that takes place when people search for your products or services.

The advantage of Google Ads is that you can set your own budget that you want to spend daily. A properly set up campaign can make the most of this budget to bring as many clicks and thus potential customers to your website as possible.

Although a Google Ads campaign can be set up in a relatively short time, it may take several days to weeks before the ads actually have a positive impact on the final outcome. To achieve the best possible results, it is necessary to experiment with ad creatives, keywords, and budget adjustments.

Thanks to our extensive experience in running Google advertising campaigns, we can minimize this so-called testing period to find out as soon as possible what benefits they bring specifically for your business. After collecting sufficient data in website statistics, we can determine the return on investment for the paid campaign and decide on further steps within Google marketing.

There is no general rule regarding the "right" amount of budget. The budget is set based on your advertising goals and how much you are willing to spend each day. Here are more insights on the topic from Google.

We recommend setting a daily limit to a minimum of 10 EUR and gradually adjusting the bid depending on the success of the advertising campaign. The recommended daily limit amounts are also influenced by the actual demand for services or products, which can be higher or lower at certain times.

Google Ads offers a variety of campaign types suitable for achieving desired goals. From our own experience, we achieve the best results with search ads and shopping campaigns.

When someone intentionally searches for a product or service like yours, they are much more likely to find your ad useful and click on it. This also increases the chance that users will purchase the product or call your company.

Other campaigns, such as display advertising, YouTube video ads, or advertising in Google apps, are more suitable for building brand awareness or company image, product, or service.

We create several ad variations based on different combinations of headlines and descriptions, drawing from your assets and relevant keywords. For each type of campaign, we create at least three ad variations to ensure the highest campaign optimization at the initial stage.

Ad variations can also be grouped based on whether your campaign focuses on multiple products or services that are suitable for categorization.

All expenses for running the advertising campaign are billed by Google Ads in your account, which we manage. Tax receipts for these expenses are available for download directly in your Google Ads account. Please read the Google Billing Options article to help you determine how and when you pay.

For creating advertising campaigns in Google Ads, we charge a one-time fee of 150 EUR. Then, once the campaign is activated, we charge 15% of the total credit used each month to manage the campaign. This monthly fee ensures that we provide quality services in areas such as campaign optimization and management to maximize its effectiveness.